Strategic Management for Media Firms
The required textbook discusses several strategic frameworks for media products, one is resource-base view of strategy and another is strategic entrepreneurship.
For each framework, write a two-page summary of the selected journal article (see below) specific to each strategic framework. The summary must include an introduction, a well-developed body that describes the relevant strategic framework and discusses the strategic framework in relation to the media products and company, and a conclusion.
- Resource-Base View of Strategy (RBV) – summarize this article (attached): GRAYBEAL, G. M. (2009). Want young readers? all it takes is money, time, staff and space : A resource-based view of newspapers’ strategies for luring kids and teens to news. Essachess, 2(1), 127.
- Strategic Entrepreneurship – summarize this article (attached): Lawless, M. W. (2013). Entrepreneurial risk: Jordan baltimore and oyster digital media. Entrepreneurship: Theory and Practice, (5) doi:10.1111/j.1540-6520.2012.00527.x
Write a two-page summary for each article (four pages combined for the assignment NOT including title page and reference page).
Be sure to include a properly formatted reference page, using APA style as outlined in the Ashford Writing Center.
Required resource:
Chapter 2: (attached PDF)
Chan-Olmsted, S. (2005). Competitive strategy for media firms : Strategic and brand management in changing media markets. Mahwah, N.J.: Routledge.
Additional resources to be used to support key points are included in the Reference List Word document (attached)
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