Do the same thing for vicarious learning anddiscusshow modeling can affect consumers’ behaviors.Therehavebeen manyinteresting examples inthis class, ranging from a wok cooking demonstration in a department store, to a demonstration ofaproduct use by a friend (someone shows you how a software program works on a PC), to a serendipitous exposure to other people using a product (seeing people using rollerblades)
Vicarious Learning/Modeling
?Describe a marketing strategy you have experienced that made use of modeling
?What factors were most relevant in the success (or failure) of this modeling attempt?
?Provide a theoretical explanation for how this modeling strategy worked to influence behaviors in this situation.
?Write these descriptions in a page or two and hand them in to the instructor (or present them to the class as a basis for discussion).
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