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Writing the Report General Instructions Note: You can’t use Exam Express or Tel-Test for this exam. Purpose This examination will give you practical experience in writing an informal report, using a memo format. Preparation First, review the information on outlines in Organizing, Researching, and Illustrating Your Material. Next, review the instruction on informal and formal reports and format in this study unit. Then carefully reread the information about fieldinvestigation reports, pages 7–11. You’ll be building on the background information, prewriting, memo, and letter about Phoenix Advertising you prepared for the exams in Writing Effective Communications and Organizing, Researching, and Illustrating Your Material, so make sure you’ve completed those exams already. Carefully review the background and prewriting work on which you based your exam for Organizing, Researching, and Illustrating Your Material. Background The following is the basic scenario, with which you’re familiar. Phoenix Advertising, with its main headquarters in Charlotte, North Carolina, serves clients that include banks, insurance companies, and retail chains. You’re vice president of human resources management at Phoenix and report directly to Gregory S. Forest, the company president. Mr. Forest advises you that in the last month, four clients have complained about the advertising work produced by the Roanoke, Virginia branch of the agency. He reminds you that the clients served from the Roanoke branch are vital to the overall success of Phoenix Advertising. Mr. Forest also explains the little he’s been able to learn about the situation at the branch: In the last three months, two of the top management people—an art director and an EXAMINATION NUMBER: 05002300 52 Examination account executive—have left the agency. Three of the graphic designers and four of the copywriters are threatening to quit because they feel their creative efforts are being rejected or revised without consultation. They want to be part of a collaborative team, not to simply produce work that the art directors and account executives can arbitrarily alter. In an attempt to increase revenues, the branch is accepting new clients without evaluating the effects of the new accounts on the current project workload. As a result, without notice or compensation for the additional hours, all salaried employees are required to work long hours several days each week. Employee morale and productivity are declining day by day. Your investigative goals are to • Identify and describe specifically the causes (root issues underlying) each problem • Show the impact of each problem on the business and on employee morale • Provide specific recommendations for resolving the problems to restore the Roanoke branch to full productivity Process Part A: Topic Outline Prepare a topic outline (no sentences) using the four Roman numeral points shown below. Organize all of your prewriting and scenario information according to those four points. Subdivide as needed. Your outline must show depth of detail, as well as correct format. Remember, you’re preparing this outline after you’ve finished your investigation of the site in order to organize your thoughts for your report. Your first Roman numeral point requires no subdivision; it merely states the purpose of the field investigation and gives the location. For the other points, add appropriate subdivisions and a significant number of details beyond the scenario based on your brainstorming. Remember that if you subdivide a point, you must have at least two divisions. For example, if you subdivide to level 1, you must have at least a 2 as well. You can’t subdivide something by one. The following partial outline will guide you, but don’t be limited by the capital letters or numbers. Subdivide each level more or less as necessary to incorporate all your ideas. Revise your outline for clarity and completeness. Make sure


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