Need a 4-5 page paper written analyzing my business (Holistic Health Store) the paper need to be in APA format with the heading, introduction, body and conclusion, with reference page. There is an outline also added that must be followed that the paper maybe as the instructor requires.
Module 2 – Case
PROMOTION MANAGEMENT & SWOT ANALYSIS
Assignment Overview
The Marketing Plan: GAP Analysis
Every business should determine its own standards for success when evaluating the attractiveness of a market since every industry has its unique circumstances. Criteria that influence Segment Attractiveness to include:
Market Growth (Market Size, Growth Rate, Market Potential)
Competitive Intensity (Number of Companies, Ease of Entry, Substitutes)
Market Access (Customer Familiarity, Channel Access, Company Fit)
While benchmarking based on criteria is beneficial in capturing the qualitative aspects of a market situation, the profit potential must also be assessed for all segments deemed attractive based on their market attractiveness indexes.
Segmentation Application
Provide a brief description of your chosen product/service. (This should be used throughout the class.)
Analyze customer needs for the target product
Discuss Segmentation Strategies based on two real competitors’ market position
Devise a niche marketing strategy that would be appropriate for your company’s product.
Gap Analysis, Benchmarking & Competitive Advantage
Implement a Gap Analysis of Two Competitors. Discuss how the findings would be used.
Develop Competitor and Competitive Benchmarking.
Competitor benchmarking involves identifying a business’s main competitors and then comparing itself against them in key performance areas. Competitive benchmarking involves going outside a business’s market or industry to study a company that excels in an area where the business is deficient.
Devise Strategies to Achieve Competitive Advantage for the Company
This is the main part of the assignment and requires extensive critical thinking. Do not rely on summarizing information; instead explain based on the definition of each virtue and vice how they apply to your chosen leader. Use your library articles to provide support for the analysis. Use the template and divide your paper into clear sections with headings based on each of the virtues and vices you are discussing.
Using articles primarily from Trident Online Library’s full-text databases (like Academic Search Complete, Business Source Complete, and/or ProQuest Central), research the chosen topic and create a well-balanced 4- to 5-page submission that demonstrates evidence of critical thinking. Remember that this means your paper should not be just a summary of the articles and book chapters that you read, but rather an in-depth analysis that is supported by quality, professional, and graduate-level research.
Do not use any quotations. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate.
Assignment Expectations
Your submission will include:
Trident University International’s cover page
A 4- to 5-page paper with APA citations (2- to 3-sentence introduction, body and 2- to 3-sentence conclusion)
The reference list page in APA format
Trident University International
Student Name
Strategic Marketing Module 2 Case
MKT501: Strategic Marketing
Professor’s Name
Date of Submission
Strategic Marketing Module 2 Case
This is your 2-3 sentence introduction. No heading is required. Remember to always indent the first line of a paragraph (use the tab key). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may chanould provide a quick overview of the topic discussed.
Product
Provide a quick overview of the product or service you created. Even though you have “created” a product or service, the applications and research in this section will be real.
Target Market Customer Needs
Analyze customer needs for the target product
Segmentation Strategies
Discuss Segmentation Strategies based on two real competitors’ market position
Niche Marketing
Devise a niche marketing strategy that would be appropriate for your company’s product.
Gap Analysis 1
Implement a Gap Analysis of Two Competitors. Discuss how the findings would be used.
Gap Analysis 2
Implement a Gap Analysis of Two Competitors. Discuss how the findings would be used.
Benchmarking
Develop Competitor and Competitive Benchmarking. Competitor benchmarking involves identifying a business’s main competitors and then comparing itself against them in key performance areas. Competitive benchmarking involves going outside a business’s market or industry to study a company that excels in an area where the business is deficient.
Competitive Advantage
Devise Strategies to Achieve Competitive Advantage for the Company.
Conclusion
This is your 2-3 sentence conclusion. Remember this is the last thing your reader will hear.
References
This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper.
Journal in online library (be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):
Last name, Initials. (yyyy of journal volume). Title of the article. Title of Journal, volume number,(issue number), pages. Retrieved from [insert name of library database]
Example:
Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).
Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.
Book in the online library:
Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library
database]
Example:
Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.
Newspaper in the online library:
Author last name, first initial. (YYYY, MM DD). Name of the article. Title of Newspaper,
pages. Retrieved from [name of library database].
Example:
Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.
Retrieved from EBSCO – Academic Source Complete.
Websites
APA end reference for a website – with the author:
Author. (Year [use n.d. if not given]). Article or page title.
Larger Publication Title. Retrieved from https://urladdress
Example:
Shiva, V. (2006, February 12). Bioethics: A third world issue. Native web. Retrieved
from https://www.nativeweb.org/pages/legal/shiva.html
APA end reference for a website – with no author:
Title of the article. (Year [use n.d. if not given]). Website Title. Retrieved from
https://www.website-name/ABCDEFG-12345
Example:
Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from
https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/
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